Lumi Adaptogens
Crafted a bilingual brand identity and packaging system for an adaptogenic mushroom supplement line designed to resonate with both U.S. and Mexican audiences through bold, culturally authentic visuals rooted in Mexican craft traditions.
Brand
Graphic
Project Overview
Client: Lumi Adaptogens
Industry: Health & Wellness
Timeline: 2024
My Role: Lead Brand Designer
The founder of LUMI envisioned a line of adaptogenic mushroom blends that could resonate with both American and Mexican audiences. The challenge was creating a brand that felt authentic to Mexican craft traditions while competing in the modern wellness market avoiding the clinical aesthetics typical in the adaptogen space.
Design Solution
Developed an analog-inspired identity celebrating Mexican papel picado traditions. Hand-cut cardboard shapes in brand colors, scanned and digitized to create unique symbols for each product variant. Extracted vibrant hues directly from adaptogenic mushroom ingredients: red and lavender for Energy, dark brown and cream for Clarity, blues for Calm, greens for Immunity. Created a chunky, tactile logo that mimics hand-cut paper and doubles as a pattern element. Built comprehensive guidelines with flexible templates that empower the client to maintain the handcrafted feel while scaling independently.
