Western Lights Festival
Contributed to the brand design for Reno's first illuminated art festival, helping create a visual identity that captured the energy of light-based installations while working seamlessly across physical and digital touchpoints.
Brand
Product
Graphic
Project Overview
Client: City Of Reno
Industry: Festival & Events
Timeline: 2024-2026
My Role: Lead Web Designer, Brand Specialist
Joined the design team during early visual exploration. Contributed to logo development, color and typography systems, then extended the brand across the festival website, email campaigns, social graphics, and merch. Focused on making the identity feel as vibrant and accessible as the event itself.
Design Solution
The festival drew over 61,000 attendees in its first year. The brand system proved flexible enough to grow, the team is now expanding the website I designed, and the visual language continues across marketing materials and future festival editions.
