ABOUT ME

Hi! I’m Carla, a Visual Designer from Buenos Aires, Argentina, currently living in Reno, NV. I've always been passionate about expressing myself creatively. Over the years, I've experimented with different mediums such as photography, video editing, painting, drawing, graphic design, mixed media, ceramics, knitting, etc.

I love that something I create can evoke feelings in those who see it. Today, I dedicate my journey to creating special products for businesses I have the pleasure of working with, so they can share that magic with their customers.

FUN FACTS

  • I love going on coffee dates. I was a barista for 2 years and I loved everything about it. Not gonna lie, I'm pretty snobbish!
  • I'm a first generation immigrant! I moved to California 5 years ago, set roots in this wonderful country and now I'm a US citizen.
  • I love to travel, I'm the type that sightsees, people watches, and walks around. I've traveled through America, Europe and Asia, and would love to keep exploring!
  • I'm always trying new things. I'm not afraid of taking on a challenge as long as it makes me happy.

WORK

As a Brand and Web Design Specialist at Mabble Media and a Visual Designer at Westward Studio, I have extensive experience in creating visually appealing and user-friendly designs. With a background in Visual Communication Design from Universidad Nacional de La Plata, I have a strong foundation in design principles and user-centered design. I am proficient in using Figma and Adobe Creative Cloud products for wireframing, prototyping, and interaction design. My strengths lie in collaborating with cross-functional teams and delivering creative solutions based on user research and feedback.

Download My Resume

EMPLOYMENT

Brand and Web Design Specialist | Mabble Media | March 2023 - Present

- Collaborate and communicate with cross-functional teams including project leads, product managers, content strategist, developers, designers and copywriters to provide creative solutions.
- Utilize industry standard design tools such as photoshop, illustrator, figma and adobe xd to create visually appealing, innovative and user-friendly websites.
- Develop user flows, wireframes, UI mockups and prototypes to communicate interactions throughout the design process.
- Taking the leadership role in designing and developing Shopify, Squarespace and WordPress websites.

Visual Designer | Westward Studio | November 2022 - Present

- Contribute to the creation of visually stunning and high quality designs for various projects. Apply design principles, create visual assets and create design systems to ensure consistency across web and mobile platforms.
- Create moodboards, entire brand identities, social media marketing graphics, and brand guidelines that help clients enhance their business and communicate the product’s vision.
- Communicate with the Art Director in collaborative efforts to boost creativity, give each other feedback and design high-quality products.

Graphic Designer | Coffeebar | May 2021 - May 2023

- Create visually appealing designs for various marketing materials incorporating business storytelling best practices to store signage, social media graphics, presentation decks and critical communication assets.
- Create marketing strategies based on research to increase loyalty, promote community and ensure efforts were aligned with overall business objectives through email marketing tools.

EDUCATION

Bachelor's Degree in Visual Communication Design | Feb 2014 - Sept 2019
Universidad Nacional de La Plata, Buenos Aires, Argentina

- In-depth knowledge of design principles (layout, color, typography and composition). Creation of intuitive and visually appealing designs for web, iOS and mobile platforms.
- Application of theoretical knowledge to practical projects.